Reframing Overhead: New Donor Research Driving a National Campaign to Transform Fundraising Narratives

In this micro-learning video, Richenda Vermeulen shares results from a survey of Australian donors, which offers surprising findings about the true perception of nonprofit overhead. She encourages nonprofits to reframe the conversation and convey to donors the value of investing in systems that will exponentially increase their impact, and the impact of the organization. To learn more, join her for her session, Reframing Overhead: New Donor Research Driving a National Campaign to Transform Fundraising Narratives, at AFP ICON, taking place in San Diego, CA, April 26-28. 

Looking for more tips on engaging and connecting meaningfully with donors? Check out the rest of the The Power of Storytelling and Communication in Fundraising ICON Insights Series for more micro-learning videos on similar topics.

• Put Them in the Story: Immersive Donor Experiences that Stick
• The Smarter Ask: How to Use Branded Campaigns to Increase Fundraising Success
• The Art of Conversation and Relationship Building