The Smarter Ask: How to Use Branded Campaigns to Increase Fundraising Success

In this micro-learning video, Lyn Wineman and Ryan Strawhecker, CFRE, M.A., explain the importance of taking the time to think through the entire strategy before launching a campaign. They discuss the value of AI as a creative partner, but caution against using it as a substitute for human-driven messaging. To learn more, join them for their session, The Smarter Ask: How to Use Branded Campaigns to Increase Fundraising Success, at AFP ICON in San Diego, April 26-28. 

Looking for more tips on engaging and connecting meaningfully with donors? Check out the rest of the The Power of Storytelling and Communication in Fundraising ICON Insights Series for more micro-learning videos on similar topics.

• Put Them in the Story: Immersive Donor Experiences that Stick
• The Art of Conversation and Relationship Building
• Reframing Overhead: New Donor Research Driving a National Campaign to Transform Fundraising Narratives