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Esta es la segunda parte de este artículo: Lo que revela un análisis más profundo En 2023, Sea Change Strategies y Edge Research encuestaron a cerca de 6,000 donantes de nivel medio de 36 organizaciones no lucrativas, entre ellas el Consejo para la Defensa de los Recursos Naturales, la Unión...
After years of working with boards of directors of civil society organizations across Latin America, I have observed a pattern that repeats itself over and over. When an organization brings on new board members, it spends a great deal of time discussing the mission, programs, impact, and strategic...
As a hospital development officer, you’re no stranger to shoring up fundraising efforts with software. A tech-focused survey of the nonprofit sector found that healthcare fundraising teams already use an average of 6.2 primary applications, making the healthcare vertical on the higher end compared...
In the nonprofit fundraising world, one plus one used to equal two: attracting more small-dollar donors led directly to increased revenue. But that math isn’t mathing anymore. These days, total dollars are up, but the giving base is shrinking. This trend matters because nonprofits have spent years...
En el mundo de la procuración de fondos para organizaciones no lucrativas, antes uno más uno era igual a dos: atraer a más donantes de pequeñas cantidades se traducía directamente en mayores ingresos. Sin embargo, esa cuenta ya no da el mismo resultado. En la actualidad, el monto total recaudado...
Los Conectores y los Aliados Internos generan de manera proactiva interés y conciencia sobre una campaña. Los Influencers, en cambio, atraen naturalmente el interés hacia ella. Los Influencers son referentes reconocidos que otorgan una legitimidad innegable a una campaña, al mismo tiempo que...
Relationship mapping has become a familiar exercise in major gifts fundraising. Organizations gather names, identify mutual connections, and look for pathways to prospective donors with significant capacity. But some of the most useful relationship mapping conversations have very little to do with...
¿Cómo pueden los procuradores de fondos fomentar el sentido de conexión y pertenencia de los voluntarios durante una campaña especial? Todo comienza al vincularlos con responsabilidades de campaña que se sienten naturales para ellos. Ya sea una campaña de capital, una campaña de aniversario o una...
Ahora que ya tenemos los elementos clave para saber qué es lo que genera pertenencia entre nuestros donantes, podemos hacer un autodiagnóstico de la misma. Auditoría rápida de pertenencia Responda sí (1) o no (0): ¿Los donantes reciben un agradecimiento específico dentro de las primeras 48 horas?...
