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¿Cómo pueden los procuradores de fondos fomentar el sentido de conexión y pertenencia de los voluntarios durante una campaña especial? Todo comienza al vincularlos con responsabilidades de campaña que se sienten naturales para ellos. Ya sea una campaña de capital, una campaña de aniversario o una...
Ahora que ya tenemos los elementos clave para saber qué es lo que genera pertenencia entre nuestros donantes, podemos hacer un autodiagnóstico de la misma. Auditoría rápida de pertenencia Responda sí (1) o no (0): ¿Los donantes reciben un agradecimiento específico dentro de las primeras 48 horas?...
With International Widows’ Day on June 23rd, I find myself reflecting on an experience that reshaped how I think about workplace leadership and support. When my husband was ill, I was fortunate to work for an executive director, and an organization, The Jacques Pépin Foundation, that offered...
Esta es la segunda parte del artículo de Paul Yeghiayan. La próxima semana tendremos la última parte, con un autodiagnóstico sobre pertenencia. ¡No te lo pierdas! 2. Teoría Broaden-and-Build: las emociones positivas amplían el compromiso La psicóloga Barbara Fredrickson explica que emociones como la...
How smarter segmentation helps organizations reduce supporter fatigue, strengthen trust, and build more meaningful engagement. Many organizations have evolved over time, expanding programs, services, and audiences while creating increasingly sophisticated ways to communicate with supporters. Yet...
La pertenencia es un indicador adelantado, y es medible. Al utilizar este enfoque práctico y basado en evidencia, sustentado en la psicología positiva, puede asegurarse de que los donantes se sientan reconocidos, incluidos y esenciales para su misión. Los procuradores de fondos trabajan en la...
Fundraisers have always been good at working under pressure. There is pressure to raise more money, retain donors, acquire new ones, report better, steward faster, segment smarter, and prove impact in language that moves people. So, when it comes to AI, in most of my conversations with fundraisers I...
En esta tercera parte de este interesante artículo, los autores nos comparten preguntas y reflexiones claves para incorporar el concepto de la interseccionalidad en las actividades y filosofía de las organizaciones de la sociedad civil. Evaluación y aprendizaje interseccionales La evaluación es...
Five signs your fundraising system is leaning on your people instead of carrying its weight, and what to do about it. A development director I know can tell you, off the top of their head, the giving history of every major donor on their caseload. They know whose pet just passed, who just got...
